VP, Creative ServicesInforma Markets (formerly UBM), Santa Monica, CA 2017-Present
Recruited and led team of 28 people with 9 direct reports as part of the reinvention of the creative services department within the marketing services group. Established SLAs, budgets, processes, roles, responsibilities, and lines of communications across all verticals. Coordinated with global marketing teams to create high-end experiential and environmental design solutions. Maximized use of a full production department allowing the company to complete more in-house projects and reduced cost allocations.
Improved team and created pool of cost-effective graphic artists into a streamlined production team resulting in a reduction of allocations to vertical business units by $150K+ YOY.
Streamlined ticketing, project management, and proofing by coordinating with all of Informa Markets to implement a system of processes and cloud-based workflow management system.
Launched creative campaigns for events such as MAGIC, Licensing Expo, The Battery Show, Tissue World, ISSA, CPhl, Catersource, IFSEC, Blackhat, Game Developers Conference (GDC), and Virtual Reality Developers Conference (VRDC).
Director, Creative Services
Cinedigm, Century City, CA 2013-2017
Reorganized in-house creative services department utilizing employees from three different companies after merger. Collaborated with all departments to establish multi-departmental schedules, budgets, processes, and lines of communication. Maximized billable revenue and reduced costs by automating creation of digital assets for digital platforms and without any labor reduction. Supervised team of Senior Creative Services Manager, Art Director, two senior designers, and one junior designer.
Increased billable revenue by $220K+ and reduced costs $450K+ in first eight months without reducing labor force.
Partnered with development, production and design teams to launch three OTT Channels across devices and platforms like AppleTV, Amazon Prime, Netflix, Hulu, Pluto, Amazon Fire, Roku, etc.
Launched successful creative campaigns for hundreds of hours of new content increasing rankings across all major physical retail outlets and digital streaming platforms.
Implemented automated art creation system reducing labor hours by 1500+ hours in one year.
Gaiam, Inc., Los Angeles, CA 2008-2013
Spearheaded eye-catching marketing campaigns for new line of products from Discovery Communications. Crafted VOD, retail/rental, and consumer demand for full line of content airing on Discover Channel, TLC, Animal Planet, Science Channel, Military Channel, and Planet Green. Strategically positioned titles into all levels of retail using specialty packaging, displays, and retail plan-o-grams and created highly visible packaging for GT Media’s catalog titles leading to profitability with mass-market retailers.
Aligned efforts with marketing teams to launch and rebrand 80+ new and existing product lines for placement in WalMart, Target, Best Buy, Costco, and other large and small retail chains.
Devised and reintroduced numerous brand lines including Dirty Jobs, Man vs. Wild, and MythBusters from product development to creative manufacturing for Gaiam and Discovery Networks.
Director, Marketing Creative Services
Allumination Filmworks LLC, Woodland Hills, CA 2004-2008
Led team of Creative Services Manager, Marketing Manager, and three Graphic Designers (two remote) in revitalization of DVD sales by championing the use of online sales, focusing on profitable target markets, and cost-effective product packaging. Developed individual project budgets and schedules for each DVD title, collaborating with all internal departments to steer efficient and accurate project completion and oversaw contract design studios, freelance artists, copywriters, and printers. Spurred launch of 100+ new products increasing rankings with Walmart to the highest in company history.
Spurred launch of 100+ new products increasing rankings with Walmart to the highest in company history.
Launched new brand identity and built an e-commerce portal with streaming and purchase options to capture direct consumer sales.
Bachelor of Fine Arts in Graphic Design
California State University, Northridge
California State University, Northridge
MAC/WIN OS | Adobe Photoshop | Adobe Illustrator | Adobe InDesign
Microsoft Office Suite | WorkFront | InMotion Ignite
Working knowledge of the following:
PUBLICATIONS & SPEAKING ENGAGEMENTS
Cover & Book Design
How to Design Logos, Symbols and Icons, Gregory Thomas
Best of Brochure Design 6, Cheryl Cullen
Color Graphics: The Power of Color in Graphic Design, Karen Triedman and Cheryl Cullen
Information Graphics & Visual Clues, Ronnie Lipton
Food Network's "Memorabilia Unwrapped"
USC School of Fine Arts and the Annenberg School For Communication - Guest Lecturer
American Institute of Graphic Arts (AIGA)
Graphic Arts Guild
AWARDS & EXHIBITED WORK
Silver Golden Bell Public Relations - Queensland Tourism
Bronze Summit Creative Award - Kahlúa Style Guide
Bronze Summit Creative Award - Baskin-Robbins Voice Book
Bronze World Medal New York Festivals - Baskin-Robbins Voice Book
Sappi Ideas That Matter Grant Recipient - Creatives Against Cancer