Resumé

PROFESSIONAL EXPERIENCE

Cinedigm | LA, 2013-Present
Largest, publicly-held, independent, multi-platform entertainment content distributor.
Director, Creative Services
Retained after merger to consolidate and develop an in-house creative services department using employees from three different companies. Reorganized the creative services department and worked across all departments to establish multi-departmental schedules, budgets, processes and lines of communication. Directed creative department to create theatrical and non-theatrical one sheets, key art, advertising, POP, marketing materials. Developed digital campaigns and asset creation for all VOD and EST. Created art and marketing campaigns for multiple Over The Top Digtial Networks (OTT) launches — Dove Channel, Docurama and ConTV. Reduced costs and raised billable revenue without any labor reduction by automating the creation of digital assets for digital platforms freeing up the designers and allowing the company to design more in-house. Utilized each designer’s strengths and specialties to create a well-rounded design team. Positioned titles into all levels of retail using specialty packaging, displays and retail plan-o-grams. Worked with all marketing teams to develop eye-catching campaigns resulting in high profitability across all digital platforms and brick-and-mortar retailers. Managed five employees including a Senior Creative Services Manager, an Art Director, two senior designers and one junior designer.
Achievements
Reduced marketing and manufacturing costs by developing a strong, cohesive in-house design team from all creative service’s employees retained during the merger.
Developed over $220k in billable revenue and saved an additional $450k in costs in the first eight months without any labor reduction.
Worked hand-in-hand with the OTT teams on the successful launch of three OTT Channels across devices and platforms like Apple, Amazon, LeEco and Roku.
Implemented an automated art creation system capable of delivering all our digital art assets to multiple platforms to exact specifications saving over 1500 hours of labor over the course of a year.

Publicly held sustainable health and lifestyle company with diverse line of products including the largest independent home entertainment library with distribution through all retail and digital channels..
Creative Director
Recruited to create eye-catching marketing campaigns including key art, advertising, POP and other marketing materials for the newly acquired line of products from Discovery Communications. Creating successful VOD, retail/rental and consumer demand for their full line of content airing on all their networks — Discovery Channel, TLC, Animal Planet, Science Channel, Military Channel and Planet Green. Successfully positioned the titles into all levels of retail using specialty packaging, displays and retail plan-o-grams. Also developed highly visible and successful packaging for GT Media's catalog titles resulting in high profitability with mass market retailers.
Achievements
Worked hand-in-hand with the marketing teams on the launch of over 80 new and existing product lines for placement in WalMart, Target, Best Buy, Costco and a host of other large and small retail chains.
Created and reintroduced numerous brand lines — such as Dirty Jobs, Man Vs Wild and MythBusters — successfully from product development to creative to manufacturing for Gaiam and Discovery Networks.
Outpaced competitor’s campaigns for theatrical, home entertainment, and global releases from initial ideas to marketplace implementation.

Allumination FilmWorks LLC | LA, 2004-2008
Independent Home Entertainment DVD distributor of non-theatrical and theatrical content through all major distribution and retail channels. Company since became part of what is now EOne Entertainment..
Director of Marketing & Creative Services
Revitalized DVD sales by steadfastly championing the use of such marketing strategies as the use of Online sales, focusing on profitable target markets, and cost-effective product repackaging to senior leaders and staff. Motivated and led a 5-person team comprised of a highly skilled Creative Manager, Marketing Manager and 3 Graphic Designers (2 worked remotely in South Carolina). Mapped and advanced the creative process from initial conceptualizations to final execution for key art, trailer production, DVD packaging, screener artwork, copywriting, sales promotions, point of purchase displays, and consumer/retail advertising. Crafted individual project budgets and schedules for each DVD title, skillfully collaborating with all internal departments to drive accurate, efficient project completion. Performed hands-on design work. Infused market briefs with market research, competitive analysis and competitive market intelligence to facilitate product positioning and revive marketplace offerings. Handled department staff recruitment, termination, promotions, reviews and salary adjustments as a direct report to the company CEO and Chairman. Assigned and managed work to contractors, including design studios, freelance artists, copywriters, and printers.
Achievements
Originated numerous home entertainment brand lines successfully from product development to marketing and manufacturing for such film production companies as Slamdance and Moonstone Entertainment.
Cemented recognition of the company's new name after sparking the positioning, launch, and execution of a new corporate identity.
Spurred the launch of 100 new products, ultimately hiking rankings with WalMart to the highest in company history.
Revamped website design with the new identity launch and built an e-commerce portal with streaming and purchase options to capture direct customer sales. 

Gregory Thomas Associates (aka GTA) | LA, 1997-2004
A boutique design firm specializing in branding, marketing and advertising design.
Senior Design Director
Transformed the company from a small family-owned operation into a highly professional entity recognized as a key industry player. Innovated identity designs, graphics guidelines, style guides, UI/UX designs, packaging designs, copywriting, brand positioning, renaming, and product launches for major clients in the food and beverage, travel, education, healthcare, and Internet industries. Extensive client base included companies such as Kahlúa, Baskin-Robbins, Tia Maria, Qantas Vacations, Austrian National Tourist Office, UCLA, USC, Cal Arts, Accent Care and Edmunds.com. Heightened company's overall professionalism by securing viable, attorney-approved client contracts. Orchestrated art direction, presentations, public relations, traffic management, new business development and client & vendor relations. Performed budgeting, scheduling, billing and purchase order functions using the Clients & Profits systems. Supervised 2 full-time staff and 1-3 freelance designers at any given time as dictated by business needs.
Achievements
Showcased the company's 15-year history by launching its website, expanding its presence industry-wide and drawing more affluent clients.
Used client management skills to salvage a key client relationship taking a possible loss and turning it into a net profit center.
Decreased outstanding account payables by implementing new billing practices such as 10%-20% agency fee on print jobs.
Publicized company services and sparked PR buzz by booking the company's principal on National Public Radio as a branding and marketing design expert. Other appearances included KPCC's The Larry Mantle Show and the Food Network's Memorabilia Unwrapped.
Created style guides for Kahlua and Baskin-Robbins products, both of which won Summit International Awards. Gained subsequent media exposure in Step-By-Step Graphics and other major design publications and books.
Drew talented graduates from top universities, yielding high-caliber work for a fraction of the rates demanded by more experienced designers.

Additional work history includes work as a Freelancer performing such tasks as Art Direction/Design from concept to completion, client/vendor relations, budgeting, and AR/AP for clients encompassing Gaiam, Inc., Ardustry Home Entertainment, Peripheral Resources, Inc., Mustang Marketing, Fledgling Productions, The Lillian Theatres, Wayne Enterprises and Perception DVD. Full details upon request.
EDUCATION
Bachelor of Fine Arts in Graphic Design
California State University, Northridge
PROFESSIONAL DEVELOPMENT
Web Design Courses, Otis College Of Art And Design
Los Angeles, California
PUBLICATIONS | PUBLISHED WORK
How to Design Logos, Symbols and Icons (Ed. 1-3)
by Gregory Thomas (Cover & Book Design, Work Featured)
Best of Brochure Design 6
by Cheryl Cullen (Work Featured)
Color Graphics: The Power of Color in Graphic Design
by Karen Triedman and Cheryl Cullen (Work Featured)
Information Graphics & Visual Clues
by Ronnie Lipton (Work Featured)
MEDIA APPEARANCES | PUBLIC SPEAKING
Food Network's Memorabilia Unwrapped
Guest Lecturer, USC School of Fine Arts and the USC Annenberg School For Communication
AFFILIATIONS
American Institute of Graphic Arts
(Member AIGA/LA)
Design Management Institute
(Member)
Graphic Arts Guild
(Member)
Freelancers Union
(Member)
John Wayne Cancer Foundation
(Benefactor)
John Wayne Cancer Institute
(Benefactor)
Team Duke 
(Member/Athlete)
LLS' Team In Training
(Member/Athlete)
EXHIBITED WORK
The 4th United Designs International Biannual Design Exhibition
A celebration of international awareness between education and profession in graphic design.
AWARD | GRANTS
Silver - The Golden Bell Public Relations Award
Queensland Tourism Direct Mail Campaign
Bronze Summit Creative Award
Kahlúa International Style Guide
Bronze Summit Creative Award
Baskin-Robbins International Voice Book
Bronze World Medal New York Festivals
Baskin-Robbins International Voice Book
Sappi Ideas That Matter Grant Recipient
"Creatives Against Cancer" Fundraising Microsite Campaign
TECHNICAL SKILLS
Adobe Creative Cloud
QuarkXpress 9
Intermediate to advanced level of knowledge 
of the processes & programming behind 
HTML 5, CSS, Flash, Wordpress and Javascript
Microsoft Office 2011 Suite
Clients & Profits
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